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    Petunia™

    Reimagining customer communication for the modern business.

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    © 2026 Gray Group International LLC. All rights reserved.·
    Made by gardenpatch 🌱

    Privacy PolicyTerms of ServiceCookie Policy

    Petunia™ is a trademark of Gray Group International LLC. The Petunia name, brand, product design, and content are proprietary. Unauthorized use, imitation, or copying is prohibited.

    Founding Growth Partner

    Never miss a call. Book jobs 24/7. Recover abandoned leads. Sell on social — from $349/mo.

    Primary offer: Founding Growth Partner $349/mo. Growth $799/mo for higher volume. All plans include 14-day free trial. No credit card required.

    Live production pilot

    The Cooling Company

    Voice + SMS

    24/7

    Market

    Las Vegas HVAC

    Petunia answers and books when our team is on the truck. Customers get a real response instead of voicemail — that is the difference in production.

    Operations team, The Cooling Company · Las Vegas, NV

    Sell now

    Founding Growth Partner — $349/mo

    Answer every call, book jobs, recover missed leads, and sell on social. This is the only primary offer on this page.

    Why Petunia Beats a $20/hr Office Hire · Try the cost calculator

    24/7
    Always answering
    First ring
    Calls picked up, no hold queue
    $349
    Founding Growth Partner / mo

    “Petunia books appointments around the clock — our team wakes up to a full schedule.”

    The Cooling Company · Las Vegas, NV

    Pricing Plans

    Most Popular

    Founding Growth Partner

    Primary offer: answer every call and text, book the job, close the sale

    $349/month

    Home-service operators (founding rate)

    Performance fees

    Per qualified lead: $27Per booked appt: $27Booking commission: up to 2.8% of dealClosure commission: up to 6.0% of deal

    Booking & closure rates apply to deal value. You always pay the lower of your plan's rate and the rate for that deal size, and every fee is capped by deal size, so there are no surprises.

    Included each month

    SMS: 3,000Voice: 500 minPetunia: 3,000Users: 3Locations: 1
    • 3,000 SMS messages/month
    • 500 voice minutes/month
    • 3,000 AI requests/month
    • All communication channels
    • Advanced AI auto-responder
    • Appointment scheduling
    • Lead pipelines (3)
    • Commission tracking
    • Email support
    • 3 team seats and 1 location included, extra seats billed as overage

    Growth

    For growing teams

    $799/month

    100-300 appointments/month

    Performance fees

    Per qualified lead: $27Per booked appt: $27Booking commission: up to 2.5% of dealClosure commission: up to 5.0% of deal

    Booking & closure rates apply to deal value. You always pay the lower of your plan's rate and the rate for that deal size, and every fee is capped by deal size, so there are no surprises.

    Included each month

    SMS: 10,000Voice: 1,000 minPetunia: 10,000Users: 10Locations: 3
    • 10,000 SMS messages/month
    • 1,000 voice minutes/month
    • 10,000 AI requests/month
    • Advanced AI with voice
    • Multi-channel campaigns
    • Commission tracking
    • Analytics dashboard
    • Priority support
    • 10 users, 3 locations

    Enterprise

    Custom contract, sales-led

    Custom

    2,000+ appointments/month

    Performance fees

    Per qualified lead: $27Per booked appt: $27Booking commission: up to 1.5% of dealClosure commission: up to 1.5% of deal

    Booking & closure rates apply to deal value. You always pay the lower of your plan's rate and the rate for that deal size, and every fee is capped by deal size, so there are no surprises.

    Included each month

    SMS: UnlimitedVoice: Unlimited minPetunia: UnlimitedUsers: UnlimitedLocations: Unlimited
    • Unlimited SMS messages
    • Unlimited voice minutes
    • Unlimited AI requests
    • Dedicated AI infrastructure
    • Custom integrations
    • Priority support
    • Unlimited users & locations

    Included usage & seats

    Every limit is exactly as listed. Overage pricing applies only when you exceed your plan's included usage.

    Included / monthFoundingGrowthEnterprise
    SMS messages3,00010,000Unlimited
    Voice minutes500 min1,000 minUnlimited min
    Petunia requests3,00010,000Unlimited
    Users310Unlimited
    Locations13Unlimited

    How We Grow Together

    Our success-based model means we only succeed when you succeed.

    $27

    Per qualified lead

    $27

    Per booked appointment

    1.5-3%

    Commission on booking

    1.5-7%

    Commission on closures

    Commission rates decrease as you scale. Enterprise customers get the lowest rates.

    Spending safeguards

    Built-in protections to prevent runaway charges.

    ProtectionFoundingGrowthEnterprise
    Max monthly overage (before approval)$349$799Unlimited
    Hard cap (total monthly charges)3× subscription3× subscriptionNone
    Auto-pause at hard capYesNoNo

    Alerts kick in before caps. You’ll always see what’s happening, before it happens.

    ROI expectations

    How quickly Petunia should pay for herself (break-even is mostly bookings).

    Founding

    Break-even bookings

    13

    Target ROI: 35×

    Growth

    Break-even bookings

    30

    Target ROI: 50×

    Enterprise

    Break-even bookings

    2667

    Target ROI: 100×

    Frequently Asked Questions

    Can I change plans later?

    Yes, you can upgrade or downgrade your plan at any time. Upgrades take effect immediately, and downgrades take effect at the start of your next billing cycle. We'll prorate any difference.

    What happens if I exceed my usage limits?

    When you exceed your included limits, usage-based rates apply: $0.04 per additional SMS, $0.20 per additional voice minute, and $0.05 per additional Petunia request. You'll always be notified before incurring overages.

    How does the commission structure work?

    We earn revenue through a combination of flat fees ($27 per qualified lead and $27 per booked appointment) plus a small percentage of deal value: 1.5-3% at booking and 1.5-7% at closure. The rates decrease as you move up tiers, rewarding higher volume customers.

    Do you have an affiliate or referral program?

    Yes. When you refer another business to Petunia, you earn 20% of their monthly subscription fee for as long as they remain a paying customer. Referral earnings are based on the subscription fee only — not on Petunia's booking fees or performance commissions from calls and closed deals. Those stay with Petunia. Share your referral link from the Refer & Earn tab in your account settings.

    Do I need my own model keys?

    No. Petunia includes the usage you need for the Growth Partner motion. Enterprise or compliance teams that must bring their own keys can talk to sales — BYOK is not the default GTM path.

    Do you offer a free trial?

    Yes, all plans include a 14-day free trial with full access. No credit card required to start. Explore Petunia as your Growth Partner before you commit.

    What's included in the Enterprise plan?

    Enterprise includes unlimited SMS, voice, automation requests, users, and locations, plus dedicated infrastructure, custom integrations, white-label options, and priority support. Pricing is a custom contract. Talk to sales for a quote.

    Ready to convert more leads?

    Automate customer communication and grow your business with Petunia.